I’m a mobile + social app innovator / strategist / brand marketer who blogs, writes code every day, and loves evangelical sale pitching.
As an experienced developer & strategist specializing in branded mobile+social innovation, my expertise is found at the juxtaposition of several disciplines:
- mobile development
- brand strategy
- social marketing strategy
- user experience design
- emerging tech innovations
I have experience leading large global technology organizations, and am a recognized thought leader who has executed innovative strategic solutions for major brands. I know how to create sustainable competitive advantage and build brand acceleration™.
- Expertise in branded social marketing strategy, campaign execution, and performance measurement.
- Experience managing a large global technology division (100+ technologists).
- Experience designing large-scale social engagement solutions for major brands.
- Excellent client-facing, account/program management, sales, and pitch skills – a strategist who loves to sell.
- Hands-on development expertise in Ruby on Rails, HTML5 / JavaScript / JQuery, Android & Java, Objective C / Cocoa Touch (iPhone / iPad), and .NET / C# – a leader who loves to code.
In my career with some of the leading interactive marketing agencies, client brand engagements have included:
- Hasbro – CribLife: Online interactive experience for little girls with CribLife dolls.
- Mattel – BarbieGirls: Virtual world that is a fun, safe, Barbie-branded playground for over 15 million little girls.
- Coca-Cola – My Coke Rewards: Largest online consumer-loyalty marketing campaign in Coca-Cola’s history.
- FX Networks – FX Community: Online social networking community for all of the original shows on FX Networks.
- Dunkin Brands: Enterprise e-commerce system to engage consumers of Dunkin Donuts and Baskin Robbins.
- Newell Rubbermaid: Global enterprise platform created to support about 40 consumer brands.
- Lowe’s Home Improvement: Enterprise e-commerce system to support online salese and all stores nationwide.
- Stiefel (GlaxoSmithKline): Global branded web strategy approach for GSK’s dermatology subsidiary.
I have helped numerous interactive agencies create value for clients through branded social marketing strategy, ultra-rich user experience, and technology innovation, and I used to be an entrepreneur in the 3D virtual worlds space.
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